Our Approach for Today’s World

It’s a new world.  Communications have exploded the world wide open and it isn’t going back.  The days of controlled, scripted messages are gone.  While it’s unclear where it will lead, we believe there is  tremendous opportunity for those who use a comprehensive approach to develop their brands based on vision, discipline and relationship building.

Here’s why….


Today, everybody can know just about everything about your organization.  Each of your employees (or even volunteers) has the potential to greatly influence your marketplace reputation.  And, every interaction becomes a significant opportunity to build or erode your brand.

Blurring of the Lines

People want to know who they’re doing business with, and digital media has given them the forum to figure that out.  It’s about building relationships in traditional and new ways.  The lines between professional and personal are being blurred.  It’s more important than ever that all your employees understand the organizational mission, personality and values – and live by them.

Organization-wide Brand Ownership

Your brand can no longer be owned and managed by your communications and marketing departments alone.  Great brands are created from organization-wide alignment of your words and actions behind a meaningful story that is valuable to your audiences, authentic to your personality, and reflective of a character that builds trust and loyalty. Everyone from the CEO to the receptionist has the opportunity to build the brand through aligned action and communications.

This is why we developed the FORGE approach – to help clients create the great brand experiences, supported by great brand communications through an inspired and motivated team.  Read more in:

Today’s Brand Model
The Brand Story
Telling Your Story
Living Your Story
Bringing It All Together