Today’s Brand Model

The explosion of communications and newly experienced transparency of organizations puts demand on organizations to be great.  At the same time, it creates the opportunity to employ a comprehensive branding approach to lead them there.

FORGE’s branding model helps identify what makes your organization great, and gives you the tools and guidance to step more fully into that greatness.  After identifying your brand, branding becomes the everyday discipline of bringing your words and actions into alignment with that brand and what it stands for.  In this way, you put in place a structure for ongoing focus and drive toward creating greater brand experiences and brand-building communications.

Graphically, the process looks like this…






The key components of this model are:

The Brand Story

Telling Your Story

Living Your Story

Bringing It All Together