The Team

Beyond the approaches, models and processes that facilitate results, FORGE is our people.  Together, we represent a tight, core team of professionals who bring senior level expertise to each of the disciplines needed to create a great brand. That covers strategic planning, creative development and production, research and culture development.

We all came to FORGE from large corporations and agencies – many among the world’s greatest brands – to create something different.  Here we collaborate to bring the best available models and experiences to work in a small, nimble, high-touch environment.

We love brand and we believe in its potential to transform organizations. We are ready to transform yours.

Pete Beebe

Co-Founder & Partner, Creative Services

Pete is an artist with a gift for capturing the heart of an organization’s potential, personality and spirit.  He has an ability to cross platforms seamlessly and doesn’t quit until the client is happy.  Pete’s  imagination and originality are the fuel that drives FORGE’s creative engine.

Clients:
Campaign for Tobacco-Free Kids, Georgetown University, Ronald Reagan Building and International Trade Center, Mitsubishi, HBO, Corporation for Public Broadcasting, University of Maryland Center for Environmental Science,  PBS, New York City Department of Health, The Alliance for Telecommunications Industry Solutions, The American Institute of Architects, ZwillGen

Positions:
President & Co-Founder, Atelier|Creative

Contact Pete at [email protected]

Susan Waldman

Co-Founder and Consultant

Susan crafts chaos into order, vision into reality and potential into results. She orchestrates our team to develop the solutions that meet clients’ challenges and produce results. Her wisdom and experience are also shared through her regular branding column in the Washington Post.

Clients:
National Audubon Society, Campaign for Tobacco-Free Kids, National Rural Electric Cooperative Association, Discovery Networks, National Health Care Association, Verizon, Capital One, Public Affairs Council, Chief Executives Organization, EagleBank, Capital Novus, Goodwill of Greater Washington

Positions Held:
Director of Advertising, Northwest Airlines
Head of National Advertising, Walt Disney World
Senior Marketing Planner, Walt Disney World
Asst. Vice President, American Security Bank (part of BOA)

Contact Susan at [email protected]

Join over 37,000 Twitter followers at @susanwaldman

 

Matt Sibert

Director of Business and Social Media Development

Matt is fueled by his commitment to create success. Forging new ground in social media and outreach efforts, he assertively looks for new ways and creatively applies them to solve challenges for our clients and ourselves. He keeps us all looking to the future and uncovering emerging trends…. no moss grows under our feet when Matt is on the case!

Positions:
Director of Business Development, Greater Means
Personal Development Consultant, Nightingale Conant
Manager, Underdawg Records
Founder/Producer, EV Productions

Contact Matt at [email protected]

 

 

Karen Rugg

Strategic Project Lead

Karen thrives on building awareness for the underdog. From a new advocacy group for afterschool programs to a niche research area at NASA, she deploys impactful creative concepts and precision project management to trumpet the benefits of the small but mighty.

Clients:
NASA, The Afterschool Alliance, Challenger Center for Space Science Education, National Space Society, Space Tourism Society, Washington National Cathedral, Congressional Black Caucus Foundation, Space News, TV on the Web, United Airlines, AARP, National Congress for Community Development Corporations

Positions:
Owner, Karlynne Creative
Events and Outreach Manager, Washington National Cathedral
Director of Communications and Congressional Relations, National Space Society
Senior Associate, Martin & Glantz (now FowlerHoffman)

Contact Karen at [email protected]

 

Yvette McKechnie

Senior Marketing Manager

Yvette has a unique imagination that enables her to see thru chaos and complications to a clear solution, and will do whatever it takes to ensure the ‘team-machine’ is well oiled and moving seamlessly. With the spirit of MacGyver, there are no obstacles that stand in Yvette’s way.

Positions:
Board Member, AMADC
Principal, YConsulting Group
Manager, Marketing & Communications, Global Impact

Lisa White

Director, Technical Services

Lisa has the uncanny ability to make even the most head-scratching technology challenges fun. We don’t really know exactly what she does, but somehow she makes things work and our clients happy.

Clients:
Northrop Grumman, AARP, IRS, Metron Scientific, DLT Solutions, Integrated Support Services, Inc.

Positions:
Founder & President, Call for Help, Inc.
Technical Writer
Publications Manager

Contact Lisa at [email protected]

Barb Jump

Creative Copy Writer

With 25 years of advertising experience creating multi-channel campaigns, plus Master’s and Bachelor’s degrees in Professional Writing and Journalism, Barb is known for her ability to distill complex branding strategies into persuasive, creative messages – with wit, speed and originality.

Clients:

National Geographic Television and Film, McDonald’s, Marriott Hotels & Resorts, Health Corporation of America, Booz Allen Hamilton, Physicians for Peace, Sprint Cellular, University of Chicago – Booth School of Business, USA WEEKEND Magazine, Goodwill of Greater Washington

Positions:
Creative Director/Copywriter: barbjump.com
Contracted Creative Director/Copywriter: OgilvyPR, Porter-Novelli, National Geographic Society
Associate Creative Director: Hambright, Calcagno & Downing Advertising
Copywriter/Producer: DDB Needham Worldwide

Contact Barb at [email protected]

Heeyeon Jeong

HeeyeonGraphic Designer

Heeyeon brings her strong foundation and expertise in graphic design with full attention to details and enthusiasm for hard-to-make deadlines. She has an amazing ability to complete multiple projects with outstanding patience and is always happy to deliver to client desires.

Clients:
National Rural Electric Cooperative Association, U.S. Office of Personnel Management, U.S. Department of Health & Human Services, National Science Foundation, National Cancer Institute, PBS, The Alliance for Telecommunications Industry Solutions, Zimmer Gunsul Frasca Architects

Positions:
Senior Graphic designer, Zimmer Gunsul Frasca Architects LLP
Graphic Designer, Westat Research Corporation
Graphic Designer, Atelier|Creative, Inc.

Contact Heeyeon at [email protected]