FORGE in the News
Here you can keep track of what is being said about – and by – FORGE in the media.
Five Things Associations Do to Unbrand Themselves
Significant changes in the economy, the competitive landscape and the ways people consume information have propelled branding and marketing to priority status among associations. Our work with scores of associations and membership organizations led to our compilation of the Top Five things they do that undervalue their brands and limit their own success. And, drumroll…. […]
Find Your Coalition Identity on CADCA TV Sept. 27
Sep 20, 2012 “Be strategic. Involve your stakeholders. Do what is possible, and do it well.” That’s what communications and branding expert Patrick Cook recommends to coalitions on the next CADCA TV show, “Creating a Coalition Identity”, airing Sept. 27th at 1 p.m. EST. “Creating a Coalition Identity” features three national experts with extensive corporate […]
Obama, Romney would benefit from some business-branding basics
For a lifelong brander and longtime resident of the DC area, what could be more exciting than evaluating the biggest brands of the area’s biggest product – politics – during a presidential election? I collaborated in this exploration with Pacifica Graduate Institute president and best-selling author Carol Pearson to glean deeper insight on the archetypal […]
Rough economy hits small business owners’ retirement dreams hard
Recent reports of small business owners planning to never retire are confirmation of what I’ve been seeing from many friends and clients — small businesses have been hit hard by the economy and their owners don’t see a rebound in sight. In the decades leading up to this century, starting a small business was one […]
What's New at FORGE
Here is the latest in what’s news and what we’re up to at FORGE.
ZwillGen Extends Marketing and Social Media Engagment with FORGE
ZwillGen is a pioneer in the area of Internet law. Having completed a branding and social media initiative with FORGE last year, the firm is extending the engagement to expand its social media presence in 2013. This engagement expands on FORGE’s growing expertise in the legal field and delivers a big-picture brand-building perspective to ZwillGen’s […]
CDC Development Solutions Chooses FORGE for Rebrand
CDC Development Solutions is a fast-growing leader in the using resource innovation to help developing economies to stabilize and grow. Matching volunteers with professional skills to areas of need, their largest programs deploy volunteers through corporate CSR programs to global locations in need. Serving clients such as IBM and John Deere, CDC Development Solutions is […]
MBA CSC Extends Its Engagement With FORGE
MBA Career Services Council (MBA CSC) is extending its rebranding initiative with FORGE. Having successfully completed the brand identity phase, we will now move into the phase through which we integrate that brand understanding into their public representation. MBA CSC is a dynamic and growing organization and FORGE is happy for the opportunity to contribute […]
FORGE Partner Named as ASAE Gold Circle Awards Judge
Susan Waldman, Partner and Director of Strategic Services for FORGE, has been named by ASAE as a judge for their prestigious annual Gold Circle Awards for communication and marketing excellence. We are excited about all the great work developing in the association market and to the chance to be able to publicly recognize that through […]
Wabash Valley Power Extends Work With FORGE
Wabash Valley Power Authority (WVPA) is extending its strategic planning engagement with FORGE. A supplier of power to its region in and around Indiana, WVPA is a cooperative serving its cooperative members. Building on our work with the National Rural Electric Cooperative Association, FORGE is happy for the opportunity to further serve rural residents through […]