FORGE in the News

Here you can keep track of what is being said about – and by – FORGE in the media.

05/03/2015

Five Things Associations Do to Unbrand Themselves

By Forge Branding

Significant changes in the economy, the competitive landscape and the ways people consume information have propelled branding and marketing to priority status among associations. Our work with scores of associations and membership organizations led to our compilation of the Top Five things they do that undervalue their brands and limit their own success. And, drumroll…. […]

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CADCA TV Online Library - 09/21/2012

Find Your Coalition Identity on CADCA TV Sept. 27

Sep 20, 2012 “Be strategic. Involve your stakeholders. Do what is possible, and do it well.” That’s what communications and branding expert Patrick Cook recommends to coalitions on the next CADCA TV show, “Creating a Coalition Identity”, airing Sept. 27th at 1 p.m. EST. “Creating a Coalition Identity” features three national experts with extensive corporate […]

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Washington Post Business - 08/27/2012

Obama, Romney would benefit from some business-branding basics

By Susan Waldman

For a lifelong brander and longtime resident of the DC area, what could be more exciting than evaluating the biggest brands of the area’s biggest product – politics – during a presidential election? I collaborated in this exploration with Pacifica Graduate Institute president and best-selling author Carol Pearson to glean deeper insight on the archetypal […]

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Washington Post Business - 08/27/2012

Rough economy hits small business owners’ retirement dreams hard

By Susan Waldman

Recent reports of small business owners planning to never retire are confirmation of what I’ve been seeing from many friends and clients — small businesses have been hit hard by the economy and their owners don’t see a rebound in sight. In the decades leading up to this century, starting a small business was one […]

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NPR New Hampshire - 08/24/2012

NASA’s back in the game

By Word of Mouth - Virginia Prescott

FORGE’s Susan Waldman interviewed http://tinyurl.com/9dzu5om

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What's New at FORGE

Here is the latest in what’s news and what we’re up to at FORGE.

Published: 02/20/2015

ZwillGen Extends Marketing and Social Media Engagment with FORGE

ZwillGen is a pioneer in the area of Internet law. Having completed a branding and social media initiative with FORGE last year, the firm is extending the engagement to expand its social media presence in 2013. This engagement expands on FORGE’s growing expertise in the legal field and delivers a big-picture brand-building perspective to ZwillGen’s […]

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Published: 02/11/2014

CDC Development Solutions Chooses FORGE for Rebrand

CDC Development Solutions is a fast-growing leader in the using resource innovation to help developing economies to stabilize and grow. Matching volunteers with professional skills to areas of need, their largest programs deploy volunteers through corporate CSR programs to global locations in need. Serving clients such as IBM and John Deere, CDC Development Solutions is […]

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Published: 02/10/2014

MBA CSC Extends Its Engagement With FORGE

MBA Career Services Council (MBA CSC) is extending its rebranding initiative with FORGE. Having successfully completed the brand identity phase, we will now move into the phase through which we integrate that brand understanding into their public representation. MBA CSC is a dynamic and growing organization and FORGE is happy for the opportunity to contribute […]

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Published: 01/28/2013

FORGE Partner Named as ASAE Gold Circle Awards Judge

Susan Waldman, Partner and Director of Strategic Services for FORGE, has been named by ASAE as a judge for their prestigious annual Gold Circle Awards for communication and marketing excellence. We are excited about all the great work developing in the association market and to the chance to be able to publicly recognize that through […]

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Published: 01/27/2013

Wabash Valley Power Extends Work With FORGE

Wabash Valley Power Authority (WVPA) is extending its strategic planning engagement with FORGE. A supplier of power to its region in and around Indiana, WVPA is a cooperative serving its cooperative members. Building on our work with the National Rural Electric Cooperative Association, FORGE is happy for the opportunity to further serve rural residents through […]

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