Overview
Some of the biggest names in technology rely on ZwillGen to respond to and resolve their most serious legal challenges in the rapidly evolving Internet legal space.
Their outstanding expertise and progressive business approaches gave ZwillGen a powerful competitive story, however, the story had yet to be told. ZwillGen hired us to find that story and use it to make an impact in the marketplace to forge significant growth.
Through this work, we developed a single version of the ZwillGen story that guides its marketing, social media and business development efforts. This same story has provided the growing staff with a single focus and vision of the success they are working to create. More concretely, we laid a foundation for a robust social media presence that is building their reputation as leaders, as pioneers and as the smart choice for those facing the ever-present challenges of Internet law.
Brand Identification
The FORGE branding model helped identify the unique qualities evident in ZwillGen that give the confidence necessary for some of the biggest names in technology to rely on them to resolve their most serious legal challenges.
Brand Values
• A results-orientation
• Expertise
• Boldness
• Mastery
• Speaking the truth to power
• Strong value for the money
• Taking risks
• Personal freedom
• Irreverence to the traditional systems used to practice law
Brand Personality
ZwillGen is bold, driven, gutsy, innovative, edgy, fiercely independent, energetic, and confident backed by the knowledge that it offers the best experience and service available.
ZwillGen is sharp and focused in its handling of legal issues and yet carries a more casual personal style. Its focus is more on applicable solutions than on providing the more typical legal counsel removed from its implications on effective forward action.
ZwillGen Brand Symbols
ZwillGen Marketing Products
Capabilities Brochure
Full Branding Campaign
Mountain State Spirits
Brand identity, packaging, and website for a new class of American cordial, Bourbon Ratafias.
Full Branding Campaign
ZwillGen
Forge built a brand that represents ZwillGen's solid legal foundation and its progressive bussiness approach that breaks outside the homogenized world of law firm branding.
Illustration Series
Sundance Poster Series
A project that is a significant in Pete Beebe's (Co-founder of FORGE) life. This is an annual pro-bono poster that Pete has produced for 18 years in a row.
Case Studies & Detailed Client Samples
Promotional Campaign
Punchy! The Musical
FORGE collaborated with Jack Terroni, Composer & Producer of Punchy! The Musical, to create promotional materials for "a musical that stands in its own league".
Full Branding Campaign
Mountain State Spirits
Brand identity, packaging, and website for a new class of American cordial, Bourbon Ratafias.
Full Branding Campaign
ZwillGen
Forge built a brand that represents ZwillGen's solid legal foundation and its progressive bussiness approach that breaks outside homogenized law firm branding.
Illustration Series
Sundance Poster Series
Pete Beebe of Forge creates an annual poster to support one of the oldest Lakota Sundance ceremonies. The poster has been produced at no cost for 20 years.
Let's Create More of You
FORGE’s branding model helps identify that unique quality that makes your organization you, that special thing that sets your organization apart from the rest, the differentiator that clients and customers come to rely on you for and what becomes the touchtone for your relationship with them.
Contact us to find out how we can help your organization identify, execute and launch your unique brand.
