Client: ZwillGen

Focus: Concept, Creative Direction, Design, Illustrations, Technical Strategy, Frontend Development, Backend Development

ZwillGen is law firm started by partners who earned strong reputations as leading Internet legal pioneers through their work at their previous firms.  ZwillGen had developed a very impressive client list that included the established leaders and many of the up-and-comers in the complex and quickly evolving Internet legal space.

Their outstanding expertise and progressive business approaches gave ZwillGen a powerful competitive story, however, the story had yet to be told. ZwillGen hired us to find that story and use it to make an impact in the marketplace to forge significant growth.

Through this work, we developed a single version of the ZwillGen story that guides its marketing, social media and business development efforts. This same story has provided the growing staff with a single focus and vision of the success they are working to create.

More concretely, we laid a foundation for a robust social media presence that is building their reputation as leaders, as pioneers and as the smart choice for those facing the ever-present challenges of Internet law.

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