Overview

Some of the biggest names in technology rely on ZwillGen to respond to and resolve their most serious legal challenges in the rapidly evolving Internet legal space.

Their outstanding expertise and progressive business approaches gave ZwillGen a powerful competitive story, however, the story had yet to be told. ZwillGen hired us to find that story and use it to make an impact in the marketplace to forge significant growth.

Through this work, we developed a single version of the ZwillGen story that guides its marketing, social media and business development efforts. This same story has provided the growing staff with a single focus and vision of the success they are working to create. More concretely, we laid a foundation for a robust social media presence that is building their reputation as leaders, as pioneers and as the smart choice for those facing the ever-present challenges of Internet law.

Brand Identification

The FORGE branding model helped identify the unique qualities evident in ZwillGen that give the confidence necessary for some of the biggest names in technology to rely on them to resolve their most serious legal challenges.

Brand Values

• A results-orientation
• Expertise
• Boldness
• Mastery
• Speaking the truth to power
• Strong value for the money
• Taking risks
• Personal freedom
• Irreverence to the traditional systems used to practice law

Brand Personality

ZwillGen is bold, driven, gutsy, innovative, edgy, fiercely independent, energetic, and confident backed by the knowledge that it offers the best experience and service available.  

ZwillGen is sharp and focused in its handling of legal issues and yet carries a more casual personal style. Its focus is more on applicable solutions than on providing the more typical legal counsel removed from its implications on effective forward action.

ZwillGen Brand Symbols

Hover over the image to learn about the anatomy of the ZG brand symbol.

ZwillGen Marketing Products

Capabilities Brochure
Full Branding Campaign
Mountain State Spirits
Brand identity, packaging, and website for a new class of American cordial, Bourbon Ratafias.
Full Branding Campaign
ZwillGen
Forge built a brand that represents ZwillGen's solid legal foundation and its progressive bussiness approach that breaks outside the homogenized world of law firm branding.
Illustration Series
Sundance Poster Series
A project that is a significant in Pete Beebe's (Co-founder of FORGE) life. This is an annual pro-bono poster that Pete has produced for 18 years in a row.
Full Branding Campaign
Barrett Academy
Full branding package for the Barrett Academy for the advancement of Human Values, an international think tank which seeks to provide practical advice on the evolution of human consciousness.
Full Branding Campaign
Old Growth Heritage
FORGE created the brand for the generational wood worker, Ryan Brady, who brings his rare experience of growing up in his father's sustainably managed-old growth saw mill to every project.
Full Branding Campaign
Old Growth Heritage
FORGE created the brand for the generational wood worker, Ryan Brady, who brings his rare experience of growing up in his father's sustainably managed-old growth saw mill to every project.
Case Studies & Detailed Client Samples
Full Branding Campaign
Mountain State Spirits
Brand identity, packaging, and website for a new class of American cordial, Bourbon Ratafias.
Full Branding Campaign
ZwillGen
Forge built a brand that represents ZwillGen's solid legal foundation and its progressive bussiness approach that breaks outside homogenized law firm branding.
Illustration Series
Sundance Poster Series
Pete Beebe of Forge creates an annual poster to support one of the oldest Lakota Sundance ceremonies in existence. The poster has been produced at no cost for 18 years.
Full Branding Campaign
Barrett Academy
Full branding package for the Barrett Academy for the Advancement of Human Values, an international think tank focussed on the evolution of human consciousness.
Full Branding Campaign
Old Growth Heritage
FORGE built a brand for the generational wood worker, Ryan Brady, who brings his rare experience of growing up in his father's old-growth saw mill to every project.
Branding, Design &Promotions
Brand Symbols + More
Your Brand is the Comprehensive Marketplace Understanding of Who You Are and What You Stand For. Your name, logo and tagline are a symbols of your brand.

Let's Create More of You

FORGE’s branding model helps identify that unique quality that makes your organization you, that special thing that sets your organization apart from the rest, the differentiator that clients and customers come to rely on you for and what becomes the touchtone for your relationship with them.

Contact us to find out how we can help your organization identify, execute and launch your unique brand.

Pete Beebe
Partner, Creative Principal
202-903-7383
Pete@ForgeResults.com
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Overview