Some of the biggest names in technology rely on ZwillGen to respond to and resolve their most serious legal challenges in the rapidly evolving Internet legal space.
Their outstanding expertise and progressive business approaches gave ZwillGen a powerful competitive story, however, the story had yet to be told. ZwillGen hired us to find that story and use it to make an impact in the marketplace to forge significant growth.
Through this work, we developed a single version of the ZwillGen story that guides its marketing, social media and business development efforts. This same story has provided the growing staff with a single focus and vision of the success they are working to create. More concretely, we laid a foundation for a robust social media presence that is building their reputation as leaders, as pioneers and as the smart choice for those facing the ever-present challenges of Internet law.
The FORGE branding model helped identify the unique qualities evident in ZwillGen that give the confidence necessary for some of the biggest names in technology to rely on them to resolve their most serious legal challenges.
• A results-orientation
• Speaking the truth to power
• Strong value for the money
• Taking risks
• Personal freedom
• Irreverence to the traditional systems used to practice law
ZwillGen is bold, driven, gutsy, innovative, edgy, fiercely independent, energetic, and confident backed by the knowledge that it offers the best experience and service available.
ZwillGen is sharp and focused in its handling of legal issues and yet carries a more casual personal style. Its focus is more on applicable solutions than on providing the more typical legal counsel removed from its implications on effective forward action.