Overview
Richard Barrett was years – if not decades – ahead of his time when he set out to make the world a better place by supporting leaders to transform themselves as a path to transforming their organizations. Emphasizing alignment of personal and organizational values through the company that he founded, The Barrett Values Centre. BVC has been successful in contributing to the evolution of humanity into higher levels of consciousness through its most influential forum - business.
Now Richard turns his attention to a new endeavour, The Barrett Academy for the Advancement of Human Values. The Barrett Academy was created by Richard Barrett in 2018 to give a broader focus to the mission of the Barrett Values Centre®.
Based in London, The Barrett Academy is an international think-tank which seeks to provide evidence-based practical advice on the evolution of human consciousness. The purpose of the The Barrett Academy is to discover, incubate and develop ideas, concepts and practices that support the evolution of human consciousness.
Brand Identification
The FORGE branding model helped identify the blend of the Barrett Academy's ability to have skillful, objective discernment of the bottom line truths about complex, and often challenging, organizational cultures, and it's ability to organize and deliver wisdom with power, trustworthiness and leadership stature. This is a very powerful combination, allowing Barrett Academy to effectively navigate the realms of human transformation within a business and society.
Brand Values
• Results-orientation
• mastery
• order
• systems
• intelligence
• patience
• independent thinking
• deep exploration
• truth
• objectivity
Brand Personality
The Barrett Academy is a think tank that delivers the insight, wisdom and structure that enable cultural evolution to flourish.
The wisdom of the the Barrett Academy comes not only through a modern-day
understanding of the world, but is grounded in western and eastern psychology and philosophies. Building its tools on a foundation of Maslow’s Hierarchy and eastern philosophies that date back thousands of years lends an additional depth of understanding from which valuable wisdom can be gained.
Barrett Academy Brand Symbols
Barrett Academy Marketing Products
Barrett Book Covers (Click to view)
Full Branding Campaign
Mountain State Spirits
Brand identity, packaging, and website for a new class of American cordial, Bourbon Ratafias.
Full Branding Campaign
ZwillGen
Forge built a brand that represents ZwillGen's solid legal foundation and its progressive bussiness approach that breaks outside the homogenized world of law firm branding.
Illustration Series
Sundance Poster Series
A project that is a significant in Pete Beebe's (Co-founder of FORGE) life. This is an annual pro-bono poster that Pete has produced for 18 years in a row.
Case Studies & Detailed Client Samples
Promotional Campaign
Punchy! The Musical
FORGE collaborated with Jack Terroni, Composer & Producer of Punchy! The Musical, to create promotional materials for "a musical that stands in its own league".
Full Branding Campaign
Mountain State Spirits
Brand identity, packaging, and website for a new class of American cordial, Bourbon Ratafias.
Full Branding Campaign
ZwillGen
Forge built a brand that represents ZwillGen's solid legal foundation and its progressive bussiness approach that breaks outside homogenized law firm branding.
Illustration Series
Sundance Poster Series
Pete Beebe of Forge creates an annual poster to support one of the oldest Lakota Sundance ceremonies. The poster has been produced at no cost for 20 years.
Let's Create More of You
FORGE’s branding model helps identify that unique quality that makes your organization you, that special thing that sets your organization apart from the rest, the differentiator that clients and customers come to rely on you for and what becomes the touchtone for your relationship with them.
Contact us to find out how we can help your organization identify, execute and launch your unique brand.
